Karyn Wong for Sennheiser
Momentum True Wireless 3
Client: Karyn Wong x Sennheiser Singapore by X10 Media
Produced by: Ugly Carrot Studio
Shot by: Toh Xing Jie
Sennheiser teamed up with Karyn Wong, a lifestyle and sustainability influencer, to share her experience with the Sennheiser Momentum True Wireless 3 earbuds.
Ugly Carrot Studio worked with Karyn to ensure the messaging came through while staying true to Karyn’s own voice, personality. Karyn's review helped to increase brand awareness and generate buzz around the product among her significant following on social media. Working with the right influencer can be an effective way for brands to tap into their audience and achieve higher returns than traditional advertising methods. The social campaign photos were one of the top performing posts.