WE LIKE

UGLY.

Ugliness means participating in a broader shift in visual culture toward multiplicity and experimentation. “Ugly” design isn’t aspirational or hierarchal; it places value in the messy, weird, unpredictable milieu
of what it is to be a person living in a messy, unpredictable, world.

STRATEGY

CONTENT & SOCIAL STRATEGY | USER EXPERIENCE | BRAND VISUAL IDENTITY

CONCEPTUAL CRAFT

ART DIRECTION | CONCEPTUALISATION

PHOTOGRAPHY

STUDIO PHOTOGRAPHY | UNDERWATER PHOTOGRAPHY | DIGITAL IMAGING

PHOTOGRAPHY SUPPORT

STUDIO RENTAL | EQUIPMENT RENTAL | CAMERA SUPPORT

OUR APPROACH

  • We take the time to listen to you and learn about your specific goals and objectives.

    We ask the necessary questions and maintain fluid communication to ensure we have clear understanding of what you want to achieve.

    This is essential as we believe every project is unique and we utilise the insights to elevate your brand - no cookie-cutter solutions.

  • We craft a concept which shares a common vision between us and you.

    Through consultation, we identify opportunities to adapt and innovate, so we can better meet your needs and achieve the vision.

    Prioritising transparency, honesty, and collaboration, together we create a mutually beneficial relationship that drives results and reaches your brand goals.

  • Our team takes care of everything behind the scenes, from planning to execution, so you can focus on what matters most - running your business.

    Equipped to handle any challenges that may arise during the photoshoot, we aim to make the process as stress-free as possible for you.

    We work closely with you throughout, providing clear communication and timely updates to ensure that we meet your needs.

  • Final artwork preparation is an essential step in the design process that ensures it is production-ready and meets the required specifications. It involves fine-tuning the files to the correct size, resolution, colour mode, and file format, among other technical considerations.

    We don't just deliver a project and move on. We take the time to follow up with you, receive feedback, and continuously improve our services.

    By doing so, we build a trust and relationship that last beyond the initial project delivery.

hey, look it’s us

  • Forbes 30 Under 30 Asia 2023

    Profile feature as one of the Forbes 30 Under 30 Asia 2023 winners

  • Vulcan Post: Forbes 30 Under 30 Feature

    Online feature of the Forbes 30U30 Singaporean Winners, 2023

  • Asia Diving Expo (ADEX): Photo of the Year 2023

    Winner feature of ADEX Photo of the Year 2023

  • lianhe zaobao: underwater photography feature

    Print and online feature on XJ’s underwater photography, 2023

  • stomp: ADEX Photo of The Year Feature

    Online media feature for ADEX Photo of The Year consecutive wins, 2023

  • Asia Diving Expo (ADEX): Photo of the Year 2022

    Online feature of ADEX Voice of the Ocean competition winners, 2022

  • nikon: blackwater diving with nikon z9 by xj

    Blackwater Diving Course with Nikon, 2022

  • nikon: blackwater diving feature

    Blackwater images featured at Nikon Experience Hub, 2022

  • Epson: in the frame workshop demo

    A photography and print workshop hosted by Epson, 2022

  • nikon: portrait photography feature

    Feature on Nikon’s Facebook (@nikonsingapore), 2022

  • nikon: creative portraiture by xj

    Online workshop with Nikon, 2021